Synergy

Synergy is when two companies work together in order to come up with a product that promotes both companies. One of the main things synergies are used for is the promotion of a food company or a new movie. The reason for its use is to create more attraction in the companies in order to promote and improve them. 

Examples  

One example of synergy is between Lexus the car company and the new movie Black Panther Wakanda Forever. These companies came together and made an ad of the characters from black panther using Lexus's new electric car, this allows for the promotion of the two companies.  


Another example of the use of synergy is between McDonald's and the movie Encanto. When the movie Encanto came out Mcdonald's decided to collab with them to create new happy meal toys. This allowed for promotion for not only the movie Encanto but also for Mcdonald's because kids would want the new toys and would want to watch the new movie.  

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