Media Context Question 2


1) Over the years media has changed in many ways. Companies like Netflix have adapted to the habits of the new generation in order to promote their movies. Studies have shown that in 2021, overall media consumption among U.S. adults is estimated to be around 666 minutes per day, or 11.1 hours—a 20.2% increase from 2011. It is also established that media consumption through mobile devices has grown 460% in the last 10 years. Media has also changed over the years due to younger generations like Millennials and Gen Z tend to consume more through mobile. This shows how media has changed and evolved over the last 20 years. 

2) Due to all these new changes, Netflix has had to increase promotion on media platforms than through regular television or radio. This increase in technology has not been all bad for Netflix because as the internet infrastructure grew rapidly, Netflix could capture the opportunity by launching video streaming platforms as we know them today, and provide the same movie quality, faster, and at a lower cost.

3) Netflix has used media consumption to its advantage by using multi-channel marketing to connect with people online and offline and offers personalized content to keep people hooked. This new media affects the promotions by allowing more platforms for Netflix to get the word out there about their movies. Some of these platforms are, Spotify, YouTube, and TikTok. Spotify falls into the s. Spotify falls into the Podcast category, YouTube falls into the film category, and TikTok also falls into the film category. Examples of the movies Netflix has promoted on these platforms are Enola Holmes, The school for good and evil, and stranger things. New media is affecting Netflix's production because people are consuming the new tv shows and movies too fast for Netflix to keep up, but on the other hand, the new technology allows the movie-making process to go by much quicker than it used to which allows Netflix to provide a steady stream of new movies. 

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