How does Media Ownership affect how movies are made?

 Film/ video 

1) The argument against media ownership is the fact that no new media companies will get the same ownership as already developed ones. An example of a company that does this is Netflix. Netflix is an already highly developed company with great media influence. This allows them to promote themselves or other name-brand companies with ease. If a smaller company wanted to be promoted in a movie, they would have to pay large amounts of money just to get probably a background scene. The reason for this is that movies only promote the companies that pay the most, which in turn leaves little opportunity for newly developed media companies to strive. This is why many people are against media ownership.

 2) “Bigger is always better” but only to a certain extent. In media, it is true that the bigger a movie is the more companies can profit from synergizing with them, but on the other hand, it only works if your company has the most screen time. According to the video, there are many ways movies can show a specific company or product, whether it be in the background, integrated into the dialogue, or in a scene where the main character is directly using the product. The more screen time a product gets in a movie the more it will cost. A company that uses this to their advantage is Netflix. Netflix is a well-known company that creates new movies often, this allows them to make more money with simple promotions. Additionally, if Netflix wanted another movie to promote them, it would be easy due to all the money Netflix has earned over the years.

Here are two pictures of actors promoting Dr Pepper and Coca Cola in their movie. 






Comments

Post a Comment

Popular posts from this blog

Media representations

Image
1.  Media representations are studied through the portrayals of different social groups, such as age, social class, ethnicity, gender, sexuality and disability. I think this statement is about how through media studies movies are now able to better represent different social groups correctly. I feel that this stamen mentions how the representation of different cultures, ages,  social classes, ethnicity, gender, sexuality, and disability has been improving due to  media studies. One movie that does a good job of showing the representation of another culture is "The woman king." This movie shows how a kingdom lived and survived even at the worst of times. We learn about their native dances, weaponry, clothing, and methods of healing. While this film does a good job representing this kingdom, I don't think all media accurately represent every social group it covers. I know this because I've seen multiple statements made on a specific social group that contradicts each ot
Read more

Critical Reflection Questions

Image
   Critical reflection PowerPoint   I created this PowerPoint by using inf ormation from previous assignment questions. In my final PowerPoint I answered questions about conventions, social group or issues, audience engagements, how my production skills developed, and how I integrated technologies in my video production.   In my PowerPoint   I   included  information on all these questions along with picture of my video. While creating this PowerPoint  I  did encounter a few problems. The first problem I had was with my PowerPoint  system. Once I  had all the information into the  PowerPoint  I the needed to record a voice over per the instructions. Unfortunately,  when I  went to record my voiceover,   I   realized  I didn't  have the record button. The record button is usually in the top right of the screen but for some reason it wasn't  these. To overcome this,  I recorded my voiceover as a separate video. The second problem I encountered was trying to find a way to add the
Read more